Far more people read the listing than ever reach the homepage, spring thaw especially. Where the two disagree about sump pumps, the listing wins.
The primary category carries almost everything
Almost all your visibility rests on the single primary category. For a sump pump and drainage crew, picking a vague one to stay flexible is the standard way to end up findable for nothing.
Set it to the job you want repeating, put the others underneath, and look again whenever spring thaw changes what you are doing.
Service area or address, not both by accident
A counter you stand behind gets an address. A van gets a service radius with the address hidden. A unit nobody sits in earns reviews from people who drove to Irvington and found it shut.
Draw the radius where you genuinely go. Inside 465, with the donut counties on scheduled days is the honest line, and claiming more thins the listing while filling the phone with jobs you refuse.
Hours, holidays, and race week
Nothing earns a one-star faster than a wasted drive to Irvington. Load the holiday hours in advance rather than repairing it after a complaint.
Set them for race week and ice storms, when what you can actually promise is nothing like the printed schedule.
Recent photographs, not a logo
A listing showing sump pumps from this month gets tapped more than one showing a logo. Three or four a month beats twenty once a year.
Photograph the front of the building and wherever the car goes, so somebody arriving from Irvington for the first time knows they have the right place.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a sump pump should arrive already reading about a sump pump.
Areas behave the same way. Irvington in the query means Irvington on the screen when the page opens.
Ask for the review at the right moment
Ask standing in front of them, the moment a sump pump is working again and they are visibly relieved, link already open. A batch email a fortnight later does nothing.
Answer every one, the bad ones especially, written for whoever reads it six months from now, probably while looking at a sump pump while a spring water table sitting high is going on. That reader is the person you are talking to.
